Sharam a Warehouse Visuals Mix

Sharam a Warehouse Visuals Mix from V Squared Labs Inc. on Vimeo.

Sharam approached us to help create new concert visuals to support the release of his new album Retroactive.

The new album had a darker style with throw back to a time when electronic music would have been underground, in a warehouse. Humanstudio provided us with a new logo and album artwork which helped form the look and feel of the visual creation.

Photographic sequences were filmed at the US Pipe and Steel plant in Chatanooga TN. The abandoned structure provided amazing industrial elements from an earlier time. The animation art direction used trembling, static based, distortion and glitch effects to ad movement to the minimal graphic of Sharam's new identity design. Effects were also created to form the logo and its elements out of points of light, gather them together then disperse again.

This is the second project created in collaboration with Sharam to help bring his touring experience to the next level visually.

For Promotional Purposes Only

Arpi Copyright 2016 by Sharam Tayebi