SAMSUNG UNBOX ART

SAMSUNG UNBOX ART from midiadub on Vimeo.

We were invited by the agencys Leo Burnett and Be180 to make visuals at MASP for the launch of the new Samsung Galaxy S8. The project was titled Unbox Art. The idea was to bring some of the works of the MASP collection out of the museum through the technique of video mapping. The challenge of creating content was to be able to animate these works without distorting the style of the author and at the same time to emphasize the intensity of each artist. MASP is considered one of the most important and well-known points in Brazil. The projections that covered the entire facade of 70m x 25m caught the attention of everyone who passed the place at the time.

Fomos chamados pela Agencia Leo Burnett e Be180 para realizar uma ação no MASP para o lançamento do novo Samsung Galaxy S8. O projeto foi intitulado Unbox Art. A ideia era trazer algumas das obras do acervo do MASP para fora do museu através da técnica de vídeo mapping. O desafio da criação de conteúdo foi conseguir animar essas obras sem descaracterizar o estilo do autor e ao mesmo tempo salientar a intensão de cada artista. O MASP é considerado um dos pontos mais importantes e conhecidos do Brasil. As projeções que cobriam toda a fachada de 70m x 25m chamaram a atenção de todos que passaram no local na hora da ação.

Direction: Midiadub
Co-Direction: Alton
Art Direction: Christo Silveira
Motion: Daniel Tres D / Daniel Mussolini / Gabriel dos Santos / Ivan Di Simoni / Marco Wey / Vinicius Lousa / Vinicius Marino
3D Models: Daniel Mussolini / Felipe Zerbini/ Rayza Alvarez
Coordinator: Vanderlei Santana
Sound: Bruno Serroni
Compositing: Filipe Ferrarezi
Retouch: Lucas Karam
Agency: Be180 / Leo Burnett

Video Credits:

Camera: Francisco Mitre
Drone: Barjas
Edit: Francisco Mitre
Color: Carlos Bumbiers Junior