TIMBERLAND Flyroam Sneaker Launch

TIMBERLAND Flyroam Sneaker Launch from Matt King on Vimeo.

This is a short montage of the animation content I created for the new Flyroam sneaker launch event for Timberland. The concept was very simple but huge fun to work on! It was to focus on the textures, surfaces and patterns of the new sneaker. Those being the heel, sole, leather and laces of the shoe. Any animations I made were VJ'd at the gig and projected onto the stage and architecture at the secret party near Tower Bridge in London. This was one of my favourite jobs so far to work on!