NIKE NYC “Beyond The Court”

NIKE NYC "Beyond The Court" from CEKAI on Vimeo.

We created the animation and Key Visuals for Nike NYC’s “Beyond The Court,” an immersive experience event at The Shed in Hudson Yards, New York. The event, which was held during the middle of the US Open and NY Fashion week, was a crossover between Fashion, sports, and creatives. We maximized the massive nine LED panels spread across the venue above a full-scale tennis court to create an immersive 3D animation during the event and for the opening night.Various iconic panelists attended the event, including Serena Williams.

Nike Beyond The Court Animation

Nike NYC Creative Studio:
Creative Director: Ayca Acun
Art Director: Carlo Luetto
Narrative Director: Nate Skinner
Narrative: Gaby Tama
Designer: Max Amato
Designer: Alexa Mekita
Creative Producer: Taylor Cole
Creative Producer: Christian Hendr
Creative Producer: Lynette Reese

Creative and Art Direction / Animation:
Creative Directo/Motion Designer: Kota Iguchi
Art Director: Rei Ishii
3DAnimator: Akira Terabe
2DAnimator: Kaito Mizuno
Creator’s agent:Jimmy Kitaji
Management: Ai Miyabe
Producer: Naoya Watanabe
Production Assistant: Naoko Harada
Production:CEKAI Inc.

Recap crew:
The Family: Grifith Yu (Dir. DP), Steve Dabal (VJ/Effects), Sebastian Clore-Gronenborn (Pr.)
Music: Groundriddim
DJ Uppercut (Composer), Hedemasa Gemba(Artist’s management), Yoshikazu Takano (Pr.)