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2010/10/21

NuFormer Projection (Zierikzee, The Netherlands)

nuformer.com
NuFormer Digital Media: a full-service multimedia bureau in The Netherlands.
Expertise: 3D projection on buildings, motion graphics, video production, 3D modelling and animation, post production, special FX.

NuFormer - California, USA. August 2010 from NuFormer Projection on Vimeo.
NuFormer was invited by an international organization to design and develop a demo of a 3D projection on a building in California, USA. The façade of this modest building turns into a middle-age wall, hiding and showing surrealistic elements. It also turns into an African jungle cabin and later into a US metrostation. Even the whole building flips over! High standard 3D modeling and animation, skillful 2D compositing with eye for detail and supreme mapping. This projection was executed on August 2010. Full production by NuFormer, in corporation with Creative Technology USA.


NuFormer - Toshiba, Berlin. August 2010 from NuFormer Projection on Vimeo.
The IFA fair in Berlin is the worlds biggest and most important trade show for consumer electronics and home appliances. For their client Toshiba NuFormer developed it's first official indoor 3D mapping projection onto two big white objects in the Toshiba hall of this 50th IFA. From September 3-8, 2010 the visitors of the Toshiba hall were blown away by the projection which added a new dimension in 3D projection. Projection was done in two big boxes and their surfaces as well as the objects that were standing inside these boxes.


NuFormer - Kazan, Russia. August 2010 from NuFormer Projection on Vimeo.
Kazan is the capital of the republic Tatarstan in the eastern part of the Russian Federation. Kazan is hosting the 2013 Universade and candidates for the 2018 World Championship Soccer. It is to be expected that this city is going to be the number one city of sport in Russia. August 30 is their national day and specially for this occasion NuFormer was invited to do a 3D projection on the Theatre in the city centre. The projection was a gift from the city to it's citizens. The Theatre is a beautiful monumental building and formed the canvas for the projection. The content has been designed and developed to use as much of the buildings architectural elements. In this projection NuFormer modeled and animated the national symbol, the snakelion, and integrate it into the projection. 20.000 people were present on the venue and watched the show. Full production by NuFormer together with JVR (Holland) and Smart & Bright (Moscow).


NuFormer - Sony, Madrid, Plaza de Santa Ana, May 2010 - One take from NuFormer Projection on Vimeo.
Immediately after the finals of the UEFA Champions League, Madrid had the scoop of two 3D projections. Commissioned by Sony, NuFormer developed two beautiful projections on two different buildings on two different locations in Madrid. The 3D projections turned the facades of the buildings into two giant pinball machines in which soccer played a central role.
The theatre at the Plaza Santa Ana as well as the Colegia San Augustin on a busy square in the middle of the city centre, were the two buildings chosen for the projections. Opposite the Bernabeu Stadium a VIP party was held. The 3D projection was shown to this particular group of approximately 1500 people.
For both projections the central theme was “Imagine Football in 3D". In order to design these projections we had to make use of an advanced chromakey technique. The 3D content and animations were of outstanding quality.
Location: Plaza de Santa Ana, Madrid
Producer : Papa Projects, London, UK
Story board: Anomaly. London, UK
Design: NuFormer, The Netherlands
Implementation: 22 May, 2010
This is an one take registration.

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