3D Holographic Fashion Show

"Trinity Sequence" - 3D Holographic Fashion Show from Tim Jockel on Vimeo.
The "Trinity Sequence" was one part of the show. Please watch in fullscreen.
Original projection size: 3456px x 1080px
Stage size: 18m x 8m
Performed in Hamburg on March 31st, 2011



"Black Leather Sequence" - 3D Holographic Fashion Show from Tim Jockel on Vimeo.
The "Black Leather Sequence" was one part of the show. Please watch in fullscreen.
Original projection size: 3456px x 1080px
Stage size: 18m x 8m
Performed in Hamburg on March 31st, 2011



"Bird Sequence" - 3D Holographic Fashion Show from Tim Jockel on Vimeo.
The "Bird Sequence" was one part of the show. Please watch in fullscreen.
Original projection size: 3456px x 1080px
Stage size: 18m x 8m
Performed in Hamburg on March 31st, 2011



"Dust Sequence" - 3D Holographic Fashion Show from Tim Jockel on Vimeo.
The "Dust Sequence" was one part of the show. Please watch in fullscreen.
Original projection size: 3456px x 1080px
Stage size: 18m x 8m
Performed in Hamburg on March 31st, 2011



3D Holographic Fashion Show from Tim Jockel on Vimeo.
This is a montage of some key scenes from the show, some live captured moments and some behind-the-scene-shots.
Original projection size: 3456px x 1080px
Stage size: 18m x 8m
Performed in Hamburg on March 31st, 2011

About the project:
The question was how to communicate the philosophy behind the new collection of German "Haute Couture" fashion designer Stefan Eckert in a better way. The answer was the world's first complete 3D holographic fashion show. I teamed up with director Florian Sigl to create the visual concept for the show and how to express the collection within this special medium as best as possible. After getting the footage from the great film production team, I did all stages of post production, from 3D to motion graphics to compositing.
The result was one of the biggest holographic projections ever which creates a complete optical illusion and breaks the rules of time and space on stage.

Agency: Bakery
Director: Florian Sigl
DOP: Moritz Anton
Producer: Sunna Pilz
Sound Design: Yessian
Visual Artist: Tim Jockel

www.timjockel.de