Only Connection from Jake Naparstek on Vimeo.
Only Connection
In collaboration with: Tommy Mandry, Vanessa Keller & Ronaldas Slikas
Only Connection aims to typographically celebrate the ethos of rave culture in response to a brief set by Google & HMTC for D&AD New Blood. Only Connection focuses on the 3 benefits of raving:
1) Human connection
2) Disconnection from the everyday
3) Dance chemicals - Serotonin, Dopamine & Endorphins
A VJ animation was created to be played at a modern electronic music event, displaying a message which relates back to the early days of raving. Additional outcomes consisted of a 12” vinyl sleeve along with a set of posters.
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