Reality – Entimology live @ VJ London, 21/09/17

Reality – Entimology live @ VJ London, 21/09/17 from idiosync on Vimeo.

Entimology, a project engaged with language and swarm mentality, is an exercise of multi-modal translation: translation of bodies into texts, texts into visions, social behaviours into symbolic forms, speech of insects into our speech and back. Which possibilities, Reality asks, the study of communication in insects, particularly those ones living socially, could bring into our understanding of connection between users in the digital domain? The duo approaches critically the idea of collective action, arguing instead that users are involved on the level of the individual, rather than collective, action frame.